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View ArticleGoogle now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been...
View ArticleStrategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate...
View ArticleIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the...
View ArticleAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide...
View ArticleThe Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that...
View ArticleCan Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your...
View ArticleIs Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single...
View ArticlePost number one. Hi there!
Welcome to the Ghostwriters Central blog. This blog will be authored by our chief writer Eric Shapiro. We do hope you will find it to be useful, informative or entertaining. Or all three. –Michael...
View ArticleHappy New Year from Ghostwriters Central!
We’re winding up an excellent 2015 here at Ghostwriters Central. It’s been a busy year, complete with many projects, deadlines, colorful stories, and heartfelt emotions. As the year comes to a close,...
View ArticleSwiss Universities Cracking Down on Academic Ghostwriters
We always turn down offers to ghostwrite “homework assignments” — and this article pretty much sums up why:...
View ArticleGhostwriters Central Recommends THE BIG SHORT
It was about two weeks ago when Ghostwriters Central founding partner Michael McKown texted his fellow founding partner Eric Shapiro and told him to run, not walk, and go see the new motion picture THE...
View ArticleGot a site? Got a blog? Here’s why you need one.
Blogs are important for a couple of reasons. First, it’s a great way to communicate with your customers. An interesting, ongoing blog draws them back to your website to see what’s new. If your site has...
View ArticleDonald Trump’s ghostwriter is feeling guilty.
Here’s an ethical dilemma for the ages. Ghostwriter Tony Schwartz claims that he wrote GOP presidential candidate Donald Trump’s 1987 blockbuster business memoir, “The Art of the Deal.” He also says...
View Article“I can’t believe you have a phone,” she said.
True story. One day a client said that to me. Honestly, I was surprised. It never occurred to me that so many other writers don’t wish to be called. They put up a website and only allow you to reach...
View ArticleDonald Trump badly needs the guidance of a professional speechwriter.
A few days ago, my partner Eric Shapiro suggested I do a blog post about President Barack Obama’s speech at the 2016 Democratic National Convention. It was a riveting speech. I watched every second of...
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Writers who read really hate typos.
I don’t know how Eric reacts when he’s engrossed in a book or article and comes across a misspelled word, or the wrong word, a punctuation error or big grammatical goof, but I can certainly tell you...
View ArticleDonald Trump’s speech of September 16, 2016.
My partner Eric suggested last night that we ought to review some speeches and comment on what makes them great, or not so great. How about we begin with Republican presidential candidate Donald...
View ArticleHow Trump and Clinton prepare for debates…and how you can also prepare.
I had no idea that Barack Obama curses before public speaking. I think I know at whom he curses before going on stage. I was as shocked to read that as I would have been to hear that 1950s-’60s movie...
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